TECHNOLOGY

How SEO Optimised Content Can Help You To Rank Higher In SERP?

These days everyone we meet is excited to rank higher than their competitor in SERP. Why wouldn’t you? The average click-through rate in Google’s organic search results is 31.7% and 0.78 of Google searchers click on results on the 2nd page. All of this effort is just to be number 1 right?

The number one position is not really that easy to achieve, it takes a lot, I mean a lot of continuous search engine optimization. Because your one organic result which is in the first position today does not necessarily mean you will be holding the same position tomorrow as well. 

But there are a few SEO ways that you can adapt and make your content rank higher, be in the first position, and then also maintain it. 

In this article, I will be talking about how SEO-optimized content can help you rank higher in SERP. let’s get into it, without any further ado. 

1. Search Engine Optimization (SEO)

Search engine optimization is a way of optimizing web pages for indexing and discovery. With the help of search engines to rank higher on the pages, there are varieties of methods on-page as well as off-page. On pages such as edits which are done directly to the web pages. And off pages such as edits that are benefitting the page or a group or maybe an entire website. 

2. Click-Through-Rate (CTR)

Your click-through rate is the rate that shows how many times your website has been clicked from the search engine results page. 

3. Search Engine Results Pages (SERP)

These pages appear when there is a query that has been executed. 

4. Bounce Rate

A bounce rate will show only when someone visits your website but unfortunately fails to be on any of the pages and eventually leaves within a few seconds on your page. 

5. Conversions 

A conversion means when there is a visitor who shows interest in taking action of purchasing by becoming closer and therefore providing contact details to let the team download a digital resource as well as aiming to reach for more information. 

How SEO Optimised Content Can Help You To Rank Higher In SERP?

While you are wanting to rank higher in the SERPs, you have to think about the reason behind why you want to do it. It is not just because of the mere urge of wanting to be positioned one, is it? I know it’s not, it is more than that , it is about customer optimization, you want your customers to find you through the search engines. 

The question arises how will you do that? There are definitely ways, which we will be mention shortly, but you will also have to understand that not all customers who search you want to buy. 

Manage The Google Business Account

The first thing to do is set up your Google account to start with your business and website. The process of creating a Google business is way too easy, and if you have a Google account already then it will sync itself with your existing account.

Google will be asking you to verify all your listings before they make you live. Generally, the business verifies mail takes 5 to 6 days to get to you, only after that you will have to enter a code that has been given to by Google itself in the mail to verify your listing.

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Submit The SiteMap To GOOGLE

When you submit the sitemap to Google it is not going to help you only with ranking high in SERP but also will help Google to index your pages faster. For example, without manually adding your website to Google, it is going to need a google bot to index the new website within days or weeks. 

This is going to be tough for you if you want the attention in less than a month. That is why using Google Search Console is recommended. 

Connect All Your Social Media Accounts To The Website

Telling you to add all the social media accounts to your website is not surprising you in any way, because you may have done that already. But you may not know that it is a major SEO ranking application. Google’s algorithm uses inbound links in the websites to determine the ranking authority. 

Domain authority is a ranking score that is developed by Moz, whose job is to predict how much a website will rank in the SERPs. It starts with 0 to 100, where 0 is the worst and 100 is the best. A good domain authority scores when the website owns a large number of high-quality links. It includes social media, Wikipedia, Google, etc.

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Wrapping It All Up 

There you go with How SEO Optimised Content Can Help You To Rank Higher In SERP?. We have what can rank your content and how you can do that. The entire process is elaborated on properly.

Leave a comment in the comment section and share your experience with us.

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